App-store launches
End-to-end submission, review handling and release coordination for iOS and Android.
Publishing & licensing
From finished build to live in the stores.
We publish our own and partner titles to the major app stores and the open web, then keep them running through ongoing live operations. Alongside publishing, we license our technology, platform and content to partners and build long-term technology partnerships.
Game publishing
A managed path from gold build to launch and beyond
Getting a finished game in front of players takes more than a binary upload. We manage the full publishing lifecycle — store submission and review, listing optimization, coordinated go-to-market, release management and the live operations that follow — so a build moves cleanly from completed to launched to well-supported.
We apply the same discipline to titles we own and to partner titles we publish on a studio's behalf, with clear ownership of every release and compliance with each store's policies.
- Store submission & review management
- Store optimization (ASO)
- Go-to-market & launch
- Build & release management
- Post-launch live operations
- Store compliance & policy adherence
Publishing services
What our publishing covers
A practical set of services that take a completed title to market and keep it healthy across stores and the web.
Web releases
Direct distribution of browser and web-based games through our own websites.
Store optimization
App-store optimization (ASO) of listings, metadata and creatives to improve discoverability and conversion.
Go-to-market
Launch planning, positioning and coordinated release activity around each title.
Compliance review
Pre-submission checks against store policies, platform requirements and our own standards.
Live-ops & updates
Ongoing content releases, version updates and operational support after launch.
Licensing & partnerships
Software licensing & technology partnerships
Beyond our own titles, we license the technology, platform and content we have built so partners can bring proven systems to their own audiences. Engagements range from licensing specific software components to platform and white-label arrangements, content and intellectual-property licensing, and deeper integration partnerships.
Each arrangement is structured commercially and documented clearly, with defined scope, ownership and obligations — a straightforward basis for partners conducting due diligence.
- Technology licensing
- Platform / white-label arrangements
- Content & IP licensing
- Integration partnerships
Who we work with
Partners across the value chain
We work with organisations on both sides of a publishing or licensing relationship, and with the partners who help our products operate reliably and responsibly.
Developers & studios
Independent and partner studios that want a finished title published and operated.
Platform partners
Distribution and platform partners seeking licensed or white-label products.
Technology providers
Vendors and integration partners whose services connect into our platform.
Financial & payment partners
Banks, processors and payment partners conducting due diligence on our operations.
Our publishing process
How a build reaches the stores
A clear, repeatable sequence we follow for every title we publish.
Evaluation
We review the title, its readiness and its fit for the intended stores and audiences.
Preparation & compliance
Store assets, metadata and builds are prepared and checked against platform policies and our standards.
Store submission
We submit to the relevant app stores and the web, and manage the review process through to approval.
Launch
Coordinated go-to-market and release activity brings the title live to players.
Optimize & operate
Post-launch optimization, updates and live operations keep the product healthy over time.
Publish or license with us
Take your title to market — or license our technology
Whether you have a finished game to publish, a platform to license, or a partnership to explore, our team is ready to share documentation and answer your questions.